Our mission is to create an environment that is equally welcoming for people of all body sizes and ethnicities, where the focus is not on getting tattoos but feeling good. We offer safe, quality tattooing with a focus on customer service. We are revolutionizing the tattoo industry and what it means to people. As tattoos become more socially acceptable there are more people getting tattoos now than ever before. We’ve created a space for everyone young or old and in between to come in and get a tattoo without being intimidated by all the pressures other stereotypical studios create.
Like every company or business, we began as an idea that was brought to life through hard work, sacrifice, and taking risks. As a result of sharing experiences with others, we realized that Wilmington’s tattoo industry can be intimidating. Many experiences felt like a burden to the artist and we’re unwelcomed. Those feelings only add to the anxiety you may already have about getting a tattoo and it makes the whole process feel like a very negative experience. So I decided that Direach would be the opposite, and since I am passionate about tattoos, I knew I could do it. To begin with, I knew I needed a catchy and meaningful name, which is where Direach came from. Direach comes from the saying “loidhnichean dìreach” which translates from Gaelic to ‘straight lines’. Due to being 100% Irish myself, I knew that relating my business to my heritage and history would make it more meaningful, so I decided to include the shamrock as well. We stuck to our style and how we wanted to be perceived from that point on. Our goal was to create a relaxing and fancy environment where you can get tattoos peacefully and we accomplished that.
Monday to Friday -11am - 9pm
Saturday - 11am - 9pm
420 Eastwood Rd Unit 104, Wilmington, NC 28403